New in SplitMetrics Acquire: Organic Ranking Insights

The SplitMetrics Acquire (formerly SearchAdsHQ) team is excited to introduce a brand new feature in Insights!

Organic ranking Insights by SplitMetrics Acquire is a holistic approach to optimization and app growth with an all-in-one dashboard showcasing ASO and Apple Search Ads Insights. You can streamline your keyword optimization and analysis by keeping all the essential metrics and insights in one place.

See Share of Voice and Organic Ranking in one dashboard.

Protect your brand by keeping your Share of Voice and Organic Ranking positions under control. See all the essential metrics in one dashboard and evaluate the impact of reach expanding into your organic positions.

Ensure you allocate budgets smartly. 

You can control overspending and boost keywords with the highest potential, preventing cannibalization for the top-2 keywords in organic. Suppose you are aiming to focus on ROAS instead of brand protection. You can also allocate your Apple Search Ads budgets to more lucrative keywords in generic campaigns. For instance, by checking keywords from the top-2 organic rank. 

Boost your organic rank by increasing conversion rate and driving more relevant traffic.

There might be a possible impact on organic rank from Paid ads. By bringing more relevant traffic, you can increase the conversion rate and organic rank. So you can find a new room for growth by achieving more goals from organic while staying within the target budget. 

Start testing possibilities to boost your organic rank using the all-in-one dashboard with Organic Ranking and Apple Search Ads Insights. 

Open the new ways for app growth.

Find a balance of competitiveness, relevance, and volume. Focus on keywords with Search Popularity 20-30 and check the top-10 Apps by SoV to determine competitors. Keywords with low- and middle-level competition in Apple Search Ads might possibly help you boost organic ranking.

Synergistic effect ASO + Apple Search Ads = higher ROAS 

If the app does not have ASO items (meta, screenshots, description), it will be hard to run ads in Apple Search Ads. It seems that probably relevance in Apple Search Ads in the TTR algorithm includes what kind of application and category it has.

To not update the app version in App store Connect too often while testing ASO items, you can first test the keywords for ASO in Apple Search Ads and then add the top ones to keywords, description, and meta to drive more installs and conversions.

You can also boost the conversion rate in Apple Search Ads to increase organic ranking and drive more installs and conversions.

Organic Ranking Insights are available in the US, ESP, DE, UK, CA, AU, FR, NL, and IT storefronts. And more storefronts are up to come in the nearest future! 

Start spotting new rooms for growth with Organic Ranking by SplitMetrics Acquire in the all-in-one dashboard with Apple Search Ads Insights!