What are Daily Active Users?

Daily Active Users (DAU) is a metric used to measure the number of unique users who engage with an app on a daily basis. It is a critical metric for app developers and marketers to track, as it indicates how frequently users are interacting with their app within a 24-hour period.

How to Find Daily Active Users of an App

To find the number of daily active users for an app, you can use various analytics tools, such as Google Analytics or Apple’s App Analytics. These tools provide insights into user engagement and behavior, allowing you to track how many unique users interact with your app each day.

To find Daily Active Users (DAU) in Google Analytics, follow these steps:

1. Log in to your Google Analytics account and select the app you want to track.
2. Click on the “Audience” tab on the left-hand menu.
3. Click on “Active Users” under the “Engagement” section.
4. Select the date range you want to analyze.
5. You will see the DAU data for the selected date range.

To find Daily Active Users in Apple’s App Analytics, follow these steps:

1. Log in to your App Store Connect account.
2. Select the app you want to track.
3. Click on “App Analytics” in the left-hand menu.
4. Click on “Metrics” at the top of the page.
5. Select “Daily” from the drop-down menu.
6. Scroll down to the “Engagement” section and click on “Active Devices.”
7. Select the date range you want to analyze.
8. You will see the DAU data for the selected date range.

How to Calculate Daily Active Users

The formula for calculating daily active users is straightforward:

DAU = Number of unique users who interacted with the app today (in the last 24 hours)

The key is to identify what actions qualify as interactions, such as opening the app, completing a task, or making a purchase. By tracking these actions, you can determine the number of unique users who interacted with your app on a given day.